Zaxby’s adds development and tech chiefs


Picture: Shutterstock

Zaxby’s is bolstering its C-suite, adding a main progress officer and a chief electronic-engineering officer, the 900-device hen finger chain declared Tuesday.

Mike Mettler is the Athens, Ga.-centered chain’s new main development officer. Mike Nettles, who earlier held the digital situation on an interim foundation, was promoted to the extensive-phrase article.

Mettler comes to Zaxby’s from Orangetheory Health, in which he served as chief advancement officer for the final a few a long time. He has also held franchise posts at Dairy Queen and Domino’s Pizza.

“Zaxby’s is focused on DMA prioritization, producing a a lot more sturdy recruitment platform and providing possibilities that supply flexibility when maximizing profitability,” Zaxby’s CEO Bernard Acoca reported in a statement. “Mike Mettler will guideline these targets, cultivate relationships and collaborate with our franchisees to carry on scaling the model.”

Nettles joined Zaxby’s very last 12 months, after shelling out 30 a long time in retail and hospitality firms. He held management posts at Papa John’s and Panera Bread.

At Zaxby’s, Nettles will concentrate on building the chain’s electronic infrastructure and will guide the improvement and style and design of the brand’s new mobile application, loyalty application and ecommerce system set to launch this summertime, the corporation claimed.

“Mike Nettles has created outstanding strides in advancing our efforts to give company with a personalized electronic practical experience,” Acoca claimed. “We are thrilled to welcome him as a prolonged-time period addition to our govt leadership crew and seem forward to thoroughly reworking the Zaxby’s guest expertise less than his leadership.”

Zaxby’s has shaken up its C-suite in latest months.

Before this thirty day period, Michelle Morgan was promoted to chief persons officer, the very first time the firm has had this kind of a position. In April, Zaxby’s named Sharlene Smith COO. And previous fall, Acoca took above as CEO, taking more than from co-founder and CEO Zach McLeroy.

“These are seasoned executives who have obtained good accomplishment within just some of the most recognizable makes in our market,” Acoca mentioned of the most up-to-date appointments. “With growth and electronic tactics central to our progress, I am confident that both are the correct people today to go our manufacturer into the following phase.”


Associates support make our journalism attainable. Grow to be a Restaurant Business member today and unlock special gains, such as unrestricted accessibility to all of our content. Sign up in this article.