Tech trends are driving the business world to a great degree. Companies’ interactions and business practices have altered dramatically. This is the result of significant improvements in human behavior, technology, and operational environment over the past couple of years.
We have seen rapid growth in marketing methods, internet commerce, and consumer behavior. Furthermore, we’ve even seen the definition of the phrase “office space” go through a significant change.
Because of the constant shift in the business scene, creative enterprises must adapt to the latest technological advances and trends. Here’s a quick rundown of the four most important tech trends affecting organizations today.
1. The Emergence and Widespread Use of Voice Technology
Voice technology is still an emerging technology, however, it is rapidly increasing in popularity. Siri, Alexa, and Google Home are just a few examples of virtual assistants already in use. These are typically used in common rooms like the living room or kitchen, where everyone can see and hear each other.
In addition, these voice-technology devices are increasingly common in applications such as microwaves and ovens, music players, and televisions. Furthermore, connected homes have gone from a fad to a well-established trend. Voice-assisted technology is becoming more prevalent everywhere.
According to a recent study on speech tech trends, voice technology is altering the way businesses and consumers engage with one another. As we enter an increasingly contactless marketplace, businesses should anticipate adopting speech technologies at higher rates than in the past. This will all be accomplished through the use of voice-over performers, developed by creative talent.
2. Remote Work Is the Trend (Or Perhaps Staple) Of the Future
The workplace environment is changing at a rapid pace and some of these changes may be permanent. Prior to a few years ago, remote work (also known as telecommuting) was not a possibility for most industries. Today, it is regarded by many as the gold standard.
And it doesn’t appear this emphasis on remote work is going away. Organizations such as Hitachi, MasterCard, Google, and Coinbase are already setting the standard for semi-permanent remote work arrangements.
For those working in creative businesses, this can only mean one thing: more and better career opportunities. Therefore, the hiring of freelance or contract creative talent for their creative initiatives will become more flexible. This will be true for businesses all around the world.
3. The Emergence of Elearning and Virtual Training as a Viable Option
The education business is undergoing a significant transformation as a result of tech trends and the changes they create. In addition to traditional learning institutions, professional post-graduate schools/boot camps and eLearning programs are undergoing significant changes. Corporate training programs and outreach classes are examples of the changing educational landscape in both the education and business sectors.
The use of electronic learning systems and the recording of content is now being tested in many educational institutions. There is a growing demand for high-quality content design, creation, and production in the eLearning business. This, therefore, increases educational positions in the creative industries.
Creative people who have prior experience in these areas will be able to take advantage of these new opportunities.
4. The Majority of the Content Will Be in Video Format
Increasing amounts of video-based material are a no-brainer. As customers spend more time in front of screens, firms must alter their marketing expenditures to fund video-based content campaigns.
These companies tailor their product launches and advertising campaigns to reach consumers. Therefore, they must alter the design to reach customers where they spend their time: in front of their screens.
Hastening the development of eCommerce is the transition from traditional advertising to video content campaigns. The advantage will go to creative enterprises with a track record of producing instructive and conversion-oriented content. These businesses will be in the best place to capitalize on this growing market need.
The Importance of These Tech Trends
Each of these four technology advancements will have a distinct impact on a company’s operations. Businesses must anticipate being under pressure to alter their customer interactions, marketing, and product rollouts due to these modifications.
Creative organizations will be wise to retool their strategy and enhance their skill set. Doing so will allow them to take advantage of the opportunities coming with new technological developments.
In addition, brands must engage with and raise awareness on media channels where their consumers spend most of their time. Furthermore, these trends will direct businesses to the most appropriate digital platforms for their needs.
One thing is certain: The creative industry stands to gain from technological advances and trends on the horizon. Furthermore, the industry is positioned to gain significantly more than it might lose as these trends are sweeping the world. The only question is whether or not your company will be ready.
Image Credit: Antoni Shkraba; Pexels; Thank you!
