Rob McElhenney Among Co-Founders of Entertainment-Tech Company Adim

Rob McElhenney has teamed with Chase Rosenblatt, Melissa Kaspers, Spencer Marell, and Richard Rosenblatt to start the entertainment-tech company Adim.

According to the firm, it combines common artistic progress methods with technological know-how to reward creators with possession in what they develop and a say in how the Adim group is governed. Men and women will utilize for membership and, when acknowledged, will have the option to collaborate and create stories, characters, and narrative universes less than the mentorship of founded writers. The corporation has raised a $5 million seed round led by Chris Dixon, General Husband or wife at a16z crypto. Adim is also partnering with Aerial to offset energy use from Adim NFT mints.

“Every beloved character in the course of Tv set, movie and gaming record has been imagined and introduced to everyday living via collaboration,” explained McElhenney, Adim’s co-founder and co-chairman. “Adim is building for the following evolution of these groups – communities of creators, writers, artists, designers, developers, admirers and good friends functioning with each other to build and own a new technology of information.”

McElhenney is best regarded for producing and starring in the Fx comedy collection “It’s Usually Sunny in Philadelphia,” which was renewed by means of its 18th time back again in 2020. He also co-designed and stars in the Apple comedy series “Mythic Quest,” which was renewed for Seasons 3 and 4 very last year.

“By combining standard resourceful advancement methods with world wide web3 know-how, we are setting up a new design and benefit network for creators and collaborators, giving folks ownership of the characters and material they make,” mentioned Chase Rosenblatt, Adim co-founder and CEO.

“This is a huge opportunity for any one who appreciates they have talent but feels like the obtain to the rooms in Hollywood is out of their grasp”, extra Keyonna Taylor, Adim chief resourceful officer and creator home mentor.

Richard Rosenblatt is the co-Founder and co-Chairperson of Adim. Rosenblatt also serves as founder, CEO & chairman of Whip Media and co-founder and chairman of Autograph. He is also regarded for his function with Demand from customers Media, Intermix/Myspace, and iMall.

Kaspers is the co-founder, president and COO of Adim, where she is dependable for merchandise, engineering, and functions. Kaspers has expended around 15 many years as a merchandise progress and innovation executive in media and entertainment. She is also an alum of Whip Media and Need Media as nicely as Yahoo.

“The plan that the next Disney or Marvel characters we really like could occur from an enthusiastic, extremely engaged local community of creators and lovers coming together using web3 principles rather than from the leading down is a large prospect for the whole leisure ecosystem,” said Dixon.