Retail Leaders Reveal Technology Priorities, Potential and Challenges for Omnichannel Stores of the Future | PR Newswire

ZURICH, June 28, 2022 /PRNewswire/ — Scandit, the leader in good facts capture, has produced exploration revealing how engineering will modify the experience of consumer, worker and retail outlet functions activities in the upcoming two decades. Scandit surveyed retail leaders throughout Europe and found that much more than half (51%) imagine the key position of the actual physical store will be an on the internet-offline hybrid, with 64% citing difficulties in differentiating them selves from their competitiveness as the major barrier to offering this experience. 

The retail leaders, symbolizing the premier grocery, Do-it-yourself, sports activities and purchaser electronics makes in the location, see retailer operations know-how as essential to obtaining their business aims. 41% mentioned that technological innovation is going in direction of improving upon the customer experience, whilst 36% imagine the core potential of keep operations technological innovation lies in blending on line and offline experiences together.  

The analysis also highlighted the possible problems that occur alongside the implementation of technologies into retail outlet operations. 68% cited integration with current techniques as their greatest issue. The experience store associates have with know-how is also producing difficulties, with 48% noting this as their biggest challenge and 45% having difficulties with out-of-date hardware.  

Samuel Mueller, CEO at Scandit, explained: “The study highlights the significance of engineering to bridge the hole between the digital and actual physical worlds. It is essential to deliver store associates with fully purposeful and acquainted technology, enabling them to boost retail store functions that assistance deliver a seamless purchaser working experience. If retail leaders can effectively extend the on the net practical experience in-retailer, the differentiated giving that they drive can be achieved.” 

Troubles across differentiation, connecting with prospects and integrating programs

The biggest problem for these surveyed is how to create a differentiated expertise, with half of all respondents aiming to produce or increase the human-to-human relationship. Understandably, the private touch between staff and shoppers is seen as important by 100% of leaders with a sales aim.

Some have distinct views as to the long term of the physical retail store, with 18% of all respondents believing the long run of the actual physical retail store will entirely be an interactive, brand expertise hub, supporting an e-commerce presence. A minority of 8% believe that retailer operations technological innovation is evolving in direction of working with drones and robots, although 31% consider that these automatic equipment will at some point turn out to be the most significant technologies in fulfilling omnichannel responsibilities. 

On the other hand, the knowledge details to challenges in making these significant connections. Respondents rank shop associate coaching (39%) in just their leading five problems general. It’s apparent that by offering superior aid and teaching for their workforce to interact far more successfully with consumers, retail leaders can develop more robust consumer interactions with very engaged and fully trained workers — 89% contemplate this critical or really crucial in the retail store of the future.

Technology that is very easily built-in, this sort of as sensible details capture-run applications on smart devices relatively than expensive and cumbersome solitary-reason scanners, help retail outlet associates to attain multiple aims. They can access real-time information, help significant retail operations, like stock administration, as nicely as supply customer-struggling with tasks like clienteling or mPOS. As clever devices are common and easy to use, new recruits can be onboarded and set to get the job done very easily. 

The research suggests that vendors require to upscale their know-how with a distinct motivation to strengthen consumer practical experience and deliver correct omnichannel procuring. Around fifty percent (52%) see managing and updating legacy know-how programs as key to acquiring this aim. In addition, 39% of retail leaders state that possessing way too quite a few resources to opt for from is a person of the most important troubles with present-day keep operations technological innovation.

Samuel Mueller additional: “Fulfilling omnichannel jobs is crucial, but retail leaders facial area troubles in deciding upon the correct equipment. It appears a lot of have been struck with ‘paralysis by analysis’, unable to pick out the appropriate instruments and technologies thanks to the too much to handle number readily available. Suppliers evidently have a require for ground breaking technological know-how that integrates effortlessly into present technological know-how and applications.”

The retail leaders comprehensive which essential operational tasks required the most technological help: handling stock is cited by 57% as the biggest challenge, even though 53% battle with shelf administration. 49% also want assistance with clienteling, and 36% require enable with order choosing. 

Powerful use of info, solitary system methods

The have to have to increase retail outlet operations technologies is very clear from the study, as 63% of retail leaders assume information administration techniques will be essential for fulfilling omnichannel responsibilities. If leaders can integrate data administration techniques, they can faucet into useful knowledge, attaining true-time visibility of offline and on the web stock, and other significant retail functions like shelf management and price tag checking. 

Half of respondents (49.5%) feel multi-purpose equipment will power omnichannel strategies. When questioned what they felt were the primary advantages of equipping retailer associates with smartphones and sensible equipment at scale, 63% cited their use for a assortment of tasks (solitary machine techniques). About 50 percent (55.5%) reported affordability and scalability were being determining things. With solitary gadgets and the proper supporting technologies, retail associates can be outfitted with vital buyer and inventory data, allowing them to deliver a seamless buyer working experience that outcomes in enhanced loyalty and better revenue. 

About the survey

Scandit surveyed 111 retail leaders from top retail models throughout Europe amongst December 2021 and February 2022. C-amount executives and administrators in IT, operations, profits, and innovation from the biggest vendors in grocery, Do-it-yourself and house advancement, present shops, sporting activities/pastime stores and shopper electronics stores presented insights into how and wherever technologies will alter the experience of retailer functions in excess of the following 12-24 months.

About Scandit 

Scandit is the chief in clever data seize providing superpowers to employees, customers and enterprises by offering actionable insights and automating conclude-to-finish procedures. Our Smart Knowledge Capture system enables wise equipment, such as smartphones, drones, electronic eyewear and robots to interact with actual physical merchandise by capturing facts from barcodes, textual content, IDs and objects with unmatched pace, accuracy and intelligence.

Scandit properly scans up to 3x more rapidly than focused scanners in hard mild or at angles, on broken labels, throughout several codes on any smart system. We permit innovation that delivers significant price financial savings, boosts staff retention and customer loyalty. Scandit partners with customers at each and every stage with trials, alternative style and design, integration and consumer accomplishment assist involved.

Take a look at to study why industry leaders throughout retail, transport and logistics, healthcare and manufacturing like Instacart, Levi Strauss & Co., Sephora, NHS and FedEx rely on us.

Editorial Contacts 

LEWIS British isles for Scandit 

[email protected] 

+44 207 802 2626 


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Source Scandit