The LG Rollable.
Screenshot/Katie Collins
Kicking off CES on Monday with a bang, Korean tech giant LG teased its rollable phone during its early morning press conference. The LG rollable was first shown off with the “LG Wing” back in September but thanks to a video we now have a clear front-on view of what the company has been working on behind the scenes.
Previously all we’d seen of LG’s rollable was a dimly lit side-on view of what looked like a standard-sized phone that slid out into a slim tablet. But in this latest clip, the phone is shown in all its glory, with the phone smoothly scrolling out to reveal an expanded display — just as its rollable TVs already do.
LG has never shied away from experimenting with unusual phone concepts and pushing them out into the mainstream. Back in 2013 when big phones were still referred to as phablets, the company unveiled a giant phone with a curved display called the G Flex. Eight years on, screen technology has evolved significantly from rigid curves to fully flexible rolls.
That’s not to say LG is the first company to reveal to the world that it’s experimenting with rollable screen technology. TCL and Oppo have also teased their efforts at harnessing the tech — and we’re sure these three won’t be alone. In the coming months, we’re excited to see which other companies are experimenting with rollables, and whether they can make them compelling enough for us to adopt in favor of more conventional phone designs.
This story is developing, please check back for updates…
