John Deere opens Austin office focused on agriculture technology

A John Deere 8R fully autonomous tractor is on display ahead of the Consumer Electronics Show in Las Vegas on Jan. 4. John Deere has opened an Austin office that will be focused on developing new technology.

When thinking of John Deere, most people probably picture the company’s signature green tractors.

But as the world becomes increasingly dependent on technology, the farming and lawn equipment sectors have been no exception.

That has led Illinois-based John Deere to step up its focus on technology and operations, said Julian Sanchez, the company’s director of emerging technology.

“We are a tech company,” Sanchez said. “We also just happen to build awesome tractors.”

Austin will now play a key role in John Deere’s tech future, as the company has opened an office on South Congress Avenue as part of its agriculture technology team, which aims to develop products to help farmers be more profitable, sustainable and better able to tackle farming’s challenges.