Most if not all digital marketers and SEO professionals agree that rules always change in the search engine domain.
Let’s face it, change is not a surprising word for SEO professionals Sydney as it is with the rest of the world who are into the search engine optimisation (SEO) game.
It could either be a boon or bane, but the SEO industry has never been fazed and will continue to keep up in order for its valuable services and processes to work and stay relevant.
What’s new?
After hundreds of updates in search engine systems, there are a couple of more updates on the algorithms that tend to point to a new ranking factor, especially in Google, that have made SEO a bit more challenging.
The topical authority has recently gone up on the radar since last year and has not gained enough attention among marketers, but has a semblance of importance for the likes of SEO marketing Sydney and every other SEO practitioner.
Topical authority: What’s that?
It is a concept by which a person or a website is considered an expert on or a recognised authority on a complete topic and not just a single keyword or key phrase. It is also defined as an authority over a broad idea set or a niche, rather than just a singular term or idea.
Currently, this has been discovered as a major ranking factor in the search query process, which could result in a large volume of high-quality content around a specifically searched topic.
The search results are generally triggered by is generally triggered when a person searches for places to link, reference, or socially share when users are searching for supplemental questions, when Google looks for an answer to a question, and when Google determines if sites have additional information that could meet the user’s intents.
Practically, this would seem like an ideal search query technique that could trigger multiple actions and could result in more dynamic search results with more resource options to choose from.
All about having the right content
To get to the bottom of topical authority, one has to understand that it always comes from having the right content. It is achieved through the perception that the site has enough compelling information to become an authority on a given topic or subject.
But it does not just have to be any content, rather a well-crafted set that strongly shows proof that the site knows what it is saying and provides the right answers and solutions.
What about keywords and link building?
Of course, these are part of the SEO process that should never be ignored, since these are key factors that make optimisation more effective. Both factors help support building a reliable and credible topical authority.
There are more than two hundred ranking factors in Google search, but not everything is the same, Surely with these new markets, it’s time for the SEO professionals to meet with the demands of a growing and discriminating market.
