In any business, the way you respond to every situation will dictate your success. In marketing when traffic is reduced, then the department responsible must have a response system in place to avoid loss of sales or the company losing its edge. In IT, if the building power goes out or suddenly there is a terrorist attack in the area the building is situated, disaster recovery plans must be implemented quickly.
There are many interesting ways different businesses implement emergency response processes for damage limitations in different situations. By looking over a few examples of how various industry sectors respond to business-critical situations is a great way to help you improve the way you run your business.
- Reputation Management
Many large companies, especially PLCs have crisis management procedures in place for both operations as well as reputation management. Any decent marketer out there will know the reputation management portion of this well. For instance, British Petroleum (BP) had to implement their crisis management team to deal with the media after the Gulf Shores oil spill disaster.
Since then, their marketing team has been working hard to fix the company’s reputation in various campaigns. Check out https://searchenginewatch.com’s report on how BP dealt with this.
- Crisis Management
There are so many situations in which crisis management is needed. One of the key unseen advantages of having a crisis management procedure is that this can be showcased to potential customers during sales meetings or in advertising campaigns as well as press releases. This should also be showcased on the company website.
Crisis management comes in many different forms. Take a look at how an airline crisis management response company explains how they deal with crisis management https://www.respond.how.
- Disaster Recovery
After 9/11 in the USA, disaster recovery for any PLCs or financial companies IT systems became a compulsory by law. This is because so much data was help on the computers in some of the offices in the World Trade Center. Some of those computers and data centers were never replicated outside of the building and therefore the data was destroyed in the disaster.
Having your IT systems fully backed up and files replicated onto a cloud-based system or with a data center in another building is very important. Imagine if your office suddenly caught fire and vital market data and research is lost losing you and your business hours of valuable work.
Check out disaster recovery strategies from IBM here: ftp://ftp.software.ibm.com. This is an informative download that will most certainly help you come up with ideas on how to implement a disaster recovery plan for your business.
Although not all the examples here will be relevant to your business, by reading about how businesses implement response plans to help prevent or create damage limitation for disasters will help you and your company identify areas where crisis management plans are currently not in place in areas that they should be.
Take it from an expert. There is nothing worse than losing data and not being able to recover it or telling your client that has lost its reputation publicly that you have no solution to help them recover their brand reputation.
